Modern society doesn’t require door to door campaigning. If you want mass attention, simply launch a campaign on Facebook and ask users to sign up. Well, that’s the significance of web application development today. People have faster and better access to the internet than any other physical store in the market. From entertainment and business to daily chores, Internet has created a wide dependency. As Internet is now accessible from a handy smart phone, individuals have doorway to every location in the world at any time.
With the desire to provide better and faster accessibility to users, web application development industry is growing each day. As the technology advances, there are better and more effective ways to push rich internet applications development for various devices in the market. Today, the major challenge that the industry faces is of developing engaging applications within a shrunken time frame for saving the concept from becoming obsolete. A mix of technology can be the answer.
After several experiments, there are a few technologies that help crisp and clear wireless and web application development. Mainly used by mobile application developers, a combination of PHP and AJAX enable developers to build dynamic websites with faster response from the server using the asynchronous call feature of PHP AJAX. The major benefit of using this technology is its easy integration with social networking sites. Moreover, developers can build a chat application using Comet technology and write optimized codes using AJAX-synchronous calls.

AJAX efficiently handles the user-interactions that works on the client-side; whereas, PHP is the most rated server-side scripting language. This replaces the old technique of using POST method for form submission with a new way, which enables server connection without a total-refreshment, for quick and efficient data access.
Although AJAX is a piece of technology that requires learning effort, the outcome is huge. When added the magic of a bit of JavaScript, the site carries enormous impact. Basically, building a dynamic site of sufficient complexity should no longer me difficult. The AJAX and PHP combination is the recent but widespread practice especially for fast performing wireless applications. Understanding the kind of popularity it enjoys today, it seems one would never regret combining AJAX and PHP, once they get started with the Web application development.

Android is a difficult journey worth the successful position it attains today. Although it’s encircled with several law suits and claims, Android application development sustains the most respected place among its users and application developers. Even today, Android is the fast selling and most popular operating system among smart phone buyers.

Today, Android owns one of the largest app market places in the world. Some of the best and the most useful apps are developed based on the Android application Framework, which proves the efficiency and capability of this operating system.

As technology advances, Google focuses on launching the thinnest, fastest and the best. One such device that Google recently launched is Galaxy Nexus. It’s third of the line of Google’s Nexus series, which works on the latest Android operating system-Ice Cream Sandwich. There are several things we generally expect from a phone when we spend a hefty price for it. Understanding this, Nexus almost guarantees three things: Fast access-thanks to its 1.2GHz dual-core processor and Android 4.0; Network availability-especially for areas where 4G network works; and Upgradation-which means your phone automatically upgrades itself with the latest version of operating system.

The phone is bigger and tweaked with the best hardware for upgraded performance demonstrating mobile technology at its best. This time, Google spends on what is essential   instead of full concentration on the display screen.

Further in terms of Android mobile application development, Google was the first entrant, which had close to one-fourth mobile app development share. However, due to its open source nature, there were several complaints about the application quality and malware hitting the marketplace. Recently, Google cleaned its marketplace and reassured Android users. Since then, the marketplace is under constant scrutiny and Google traces each fraudulent or malware app on its system, keeping its users harmless.

As Android addresses security fear, it also has something in treasure for Android application developers. With its 4.0 version, Google bumped its API level up to 15 calling it 4.0.3. The treasure contains some special gems such as intent selectors, UUID discovery methods and so on.

All in all, these changes go a long way in helping Android reach almost every household today. As it employs some of the finest developers, we will soon see the Android app development industry attaining no. 1 position in the global mobile marketplace.

Although mobile application development is propelling each day, Microsoft’s CEO- Steve Ballmer is struggling to win the third position. Breaking the disappointing news of fall in sales, Ballmer said in the company’s Financial Analyst Meeting that he will continue the fight for the bronze model. Microsoft is extremely positive about its chances. It believes that Windows mobile development owns an ecosystem, which would help it become the third most popular smart phone in the world. Well, it’s understood that Microsoft is in no mood to compete with two of the top smart phone platforms-iPhone and Android, which are already competing between themselves to be on the top. Read the rest of this entry »

The increasing speed and reach of mobile networks have propelled the growth of mobile application development. The growing competence in the field of web application development is encouraging developers to innovate and integrate mobile solutions in our daily lives, where we can connect through social networks, make easy transactions and even manage our businesses on the go. As mobile devices and network reach even the diminutive village, it widened the scope for mobile application development. Read the rest of this entry »

Every web site we visit has its Facebook page; or rather, let us put it this way that we visit websites only through Facebook, these days. Now that’s what we call as social media marketing-a new form of search engine marketing. Whatever is famous, sells. Social media offer a lot of space to marketers to trigger audiences’ mind. There is an increase in people’s participation; and with the social media, they have the power to choose what they like. Search engine marketing optimization is basically a tool to build brand. It is imperative to measure or learn how Facebook impacts our brand. Read the rest of this entry »