Tough phase and bad management pulls Blackberry down. After the resignation from both CEO and the founder of the company, the new CEO named Thorsten Heins—an engineer who joined RIM from Siemens four years ago—is further unnerving the investors.  According to analyst, Heins statement “‘We are a great innovative company, but sometimes we innovate too much while we’re building a product” rang loud and clear bells in the heads of the investment gurus. In terms of Blackberry app developers, they find security in developing for Apple and Android.

Currently, Apple and Android have a stable or rather a growing market. However, in order to keep up with the market, the CEO has a strategy in place which will only start making a difference in the company’s state after Second half of the year. That too depends if the strategy worked for people interested in buying smart phones and tablets.

RIM’s strategy is inclusive of launching Blackberry 10, which is a combination of Blackberry 7 and Playbook platform.  RIM is planning to sell this platform with new line of BB curve devices and a flagship bold device. It is said that the platform would open many opportunities in the arena of Blackberry apps development.

Analysts’ View

Analysts think the appointment of a new CEO as a step in the right direction; however, improving the marketing strategy alone will not work for RIM. RIM has lost its competition not due to of its poor marketing strategy, but its failure to launch advanced devices at the right time. It also failed to keep up the confidence Blackberry application development companies for continued attractive application for the platform. Due to delayed launch of next generation BB devices, iPhone and Android has taken over the smart phone market.

To recuperate its state, RIM’s new Operating System must be better than Apple and Android. It should consider providing better facilities, SDK and licensing terms to lure BB apps developer. RIM is behind, which is a much deeper issue than the management shuffle problem. There is no strategy for RIM than upgrading and running faster than its competitors.

Blackberry, always known for its business phone features, have developed a mobile application for conferencing. This is beneficial for small business to place conferencing within its small group of network. The app allows placing calls between members and participants with invites and even reconnecting to the dropped calls via a notification interface. (more…)

200,000 plus Android powered smart phones are being activated everyday! However, the scenario was completely different during the initial launch of Android. Today it sees almost 25% growth in seven weeks. It looks like Android is no far to outstrip RIM blackberry in a few days. The growth prospect of Android looks really bright with the extensive range of Android-enabled smart phones like HTC wildfire, which allows sharing applications and Samsung Galaxy. Mobile application developers have found their way of proving their encompassing creativity with the extensive customizations that Android offers. The Bigger better and perpetual scope in Android mobile application development is seen as Google covers the cost of Android development simply with mobile ads. (more…)

The influx of smartphones into an already diverse mobile application development and mobile handset development market has seen many a cellular handset manufacturer roll up their sleeves and assume a serious stance to bolster their position in the global market. BlackBerry/RIM application development is one of the arenas and needs no introduction. (more…)

Sprint built its credibility by becoming the 1st wireless carrier in the US to provide Research In Motion’s (RIM) state-of-the-art and the best smartphone, the BlackBerry Bold 9650. With the recent advancements in the mobile application development and the BlackBerry application development arenas, the future seems bright for the favored smartphone and business phone manufacturer across the globe. (more…)